Car Shoppers Find Q1 Challenging
Interest rates and prices keep payments, negative-equity share high.

Monthly payments averaged $735 for new vehicles and $546, down from $561 in the fourth quarter.
IMAGE: Pexels/Gustavo Fring
Affordability issues continued to hamstring buyers of new and used vehicles in the first quarter, despite increased incentives.
A combination of still-elevated interest rates and vehicle prices kept annual percentage rates high, Edmunds said.
The conditions resulted in a continued increase in the share of trade-in vehicles in negative equity: 23% compared to 18% a year earlier. In fact, the average negative equity amount hit a record at $6,167.
Interest rates, though increases have stopped, have also not been cut, and their elevated levels are putting the brakes on sales, said Edmunds Head of Insights Jessica Caldwell.
“… elevated interest rates have dampened any positive market momentum. The resurgence of negative equity is only compounding the affordability challenges, as consumers who regretted their pandemic-induced purchases are now encountering lower-than-expected vehicle values when returning to dealerships for a new purchase.”
The average new-vehicle annual percentage rate was 7.1% in the first quarter, the fifth quarter in a row it’s eclipsed 7%, Edmunds said. Used-vehicle APRs were essentially flat at 11.7%.
Monthly payments averaged $735 for new vehicles and $546, down from $561 in the fourth quarter.
It was the fourth straight quarter that more than 17% of borrowers had monthly new-vehicle payments of $1,000 or higher, Edmunds said.
Originally posted on Auto Dealer Today
More Showroom

Making the Safe Choice
Kelley Blue Book has turned households with teen drivers onto safe and affordable options for their vehicles of choice
Read More →
Inventory Holds Steady
September new-vehicle inventory rose slightly month-over-month, but dealer lots are laden with MY2026 vehicles as the typical model year changeover trudges along.
Read More →
October Auto Sales Fall With the Leaves
A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.
Read More →
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →