CarNow and Vincue forged a new, long-term partnership, combining Vincue’s next-generation inventory management platform capabilities with CarNow’s award-winning Real-Time Retail platform.

As part of the partnership, CarNow will leverage Vincue Competitive Pricing & Appraisal comprehensive data with CarNow’s Real-Time Retail platform. Vincue gains access to CarNow’s messaging capabilities to further enhance the user experience on the Vincue dealer website platform.

“With technology playing an increasingly vital role in every aspect of business, Vincue recognized we could accelerate the development of our digital solution with the right partner,” said Chris Hoke, Vincue founder, chief executive officer and chief technology officer. “We’ve brought together deep skills in business and technology strategy, product ideation, as well as technology development and deployment, to help support dealers and their customers across the country.”

“The decision to partner with Vincue was an easy one, as it provided functionality that our dealer partners have been asking for,” said Tim Cox, co-founder and chief evangelist for CarNow. “This is more than two companies simply integrating products. Our combined values, goals and strategies are uniquely aligned, and we believe this strategic partnership empowers us both to drive far more business impact for our dealers and their customers.”

By virtually connecting the two companies, CarNow and Vincue will be better prepared to address the evolving needs of the market. CarNow customers will benefit from learning their vehicle’s Highest Authentic Value by tapping into the Vincue database, which indexes more than 40,000 dealer websites on a daily basis. Those who use Vincue to power their websites will now have the ability to engage with leads in real time. The ability to instantaneously engage with shoppers at their points of interest, including on their own terms, platforms and devices, increases the opportunity of sale and generates more profits.

Leaders at both companies said they are determined to make the car-buying and selling experience easier for dealers and their customers. The integration helps them get that much closer to that goal and continues to push others in the automotive industry toward further innovation.