FI showroom red and grey logo
MenuMENU
SearchSEARCH

Carolina Dealers Face Florence Losses

Cox Automotive’s Jonathan Smoke weighed the automotive impact of the impending landfall of Hurricane Florence compared with losses suffered in Texas and Florida last year.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
September 12, 2018
Carolina Dealers Face Florence Losses

 

2 min to read


Hurricane Florence as seen from the International Space Station on Monday, Sept. 10. Photo courtesy NASA

ATLANTA — Lower vehicle density will spare Hurricane Florence-affected areas from tallying total losses approaching those seen in Texas and Florida during last year’s hurricane season, predicted Jonathan Smoke, chief economist for Cox Automotive.

In a statement released at noon ET yesterday, Smoke acknowledged the “hard reality” of significant flooding and property loss faced by millions of residents from the Carolinas, Georgia, and Virginia, many of whom are now “thankfully” under mandatory evacuation. However, Smoke said he believed Florence’s impact on the automotive industry will be “manageable,” at least when compared with the devastation sown by Hurricanes Harvey and Irma in 2017.

Ad Loading...

“Vehicle density in current path, thankfully, is about half that of Houston. The broad possible impact path of Hurricane Florence from Savannah, Ga., to Norfolk, Va., encompasses a population of 10.2 million people and 3.9 million households. Thankfully, this is not as densely populated as some coastal regions,” Smoke said. “The broad area has a population density of 182 people per square mile, which is less than half that of the Houston DMA or the state of Florida, which were impacted by Hurricanes Harvey and Irma last year.”

Smoke noted that, with 9 million vehicles in operation, the path area’s vehicle density is 162 vehicles per square mile — significantly lower than Houston’s 326 vehicles per square mile and Florida’s 314.

“With the evacuation and other preparations taking place now, the impact should be less than what we saw in Houston last year,” he said. “North Carolina could lose 20,000 to 40,000 vehicles if Florence maintains its current path and remains a Category 4 or 5 hurricane given the likely damage from wind and flooding.”

The latest projections say Florence will approach the North Carolina coast and turn left toward South Carolina late Friday, making landfall sometime Saturday. At 150 miles wide and traveling at 130 miles per hour, Florence could cause 13-foot storm surges and drop 40 inches of rain, leading to catastrophic flash flooding.

“This is not going to be a glancing blow,” warned Jeff Byard, associate administrator of the Federal Emergency Management Agency, Wednesday morning. “This is going to be a Mike Tyson punch to the Carolina coast.”

Topics:F&I

More F&I

Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
SponsoredSeptember 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&ISeptember 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&Iby Hannah MitchellAugust 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
Ad Loading...
man with white hair and glasses delivering a speech standing next to a podium
F&Iby Lauren LawrenceAugust 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&Iby Justin B. GasmanAugust 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&Iby John TabarAugust 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
Ad Loading...
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Ad Loading...
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →