FI showroom red and grey logo
MenuMENU
SearchSEARCH

CEO of iLendingDIRECT Honored With Remarketing Award

Nancy Fitzgerald, CEO and president of iLendingDIRECT, was awarded a 2016 Women in Remarketing Award, which recognizes 20 female leaders in the remarketing and used-car business.

by Staff
May 24, 2016
2 min to read


ENGLEWOOD, Colo. — Nancy Fitzgerald, CEO and president of iLendingDIRECT, was awarded a 2016 Women in Remarketing Award, which recognizes 20 female leaders in the remarketing and used car business.

“Nancy Fitzgerald is a well-respected, tenacious go-getter and extremely pleasant to do business with. We’ve been doing business together for over 6 years, and I couldn’t’ think of a better professional who deserves this award and has earned this privilege,” said Steve Bender, director of information technology at Fleet Street.

Ad Loading...

Fitzgerald became president and CEO of iLendingDIRECT when her husband passed away in 2014. In 2015, under her leadership, the company’s business grew 35%.

“The integrity of my sales floor lends itself to the quality of our customer service. We treat everyone like family here. It’s why we were able to grow 35% last year and are on track to grow 50% this year,” she said. "It is such an honor for this award to be bestowed upon my company from this organization, to be recognized for all the work we’ve done, and will continue to do."

Fitzgerald started her auto refinancing career 25 years ago when she and her late husband opened a small dealership in Denver. In 2006, she and her husband founded Fleet Financial, a provider of low-interest auto loans and end-of-lease financing programs directly to consumers. In 2016, the company rebranded itself as iLendingDIRECT and now employs more than 150 people.

“To even be included among this caliber of women is so humbling to me. Being relatively new in this industry and being embraced by the women, and quite honestly mentored by many of the other honorees, has been such an incredible experience. This is not an award I can accept as just Nancy Fitzgerald. I could only accept this if it were in the name of iLendingDIRECT, as it’s my team who truly deserves this award,” Fitzgerald said.

More F&I

Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Ad Loading...
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Ad Loading...
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →