Chrysler Group, the Original Equipment

Manufacturer (OEM) of the 2002 SEMA Show, announced Aug. 29 that it will be at center stage during the

SEMA Show at the Las Vegas Convention Center (LVCC) in November.

On Monday, Nov. 4, Chrysler Group will kick off the show's activities with the

keynote luncheon program during SEMA Innovations Day. Dieter Zetsche,

president and CEO, Chrysler Group, and Jim Schroer, executive vice president-

sales, marketing and service, Chrysler Group, will speak to industry leaders.

Their theme will be "Today's Chrysler Group: The Industry's Speed Shop." The

program, to be held in the LVCC, will begin at 12:30 p.m.

The Chrysler Group said the exhibit will feature "image vehicles".

Dozens of project vehicles supplied by Chrysler Group will also be on display

throughout the show and on the Convention Center's outside apron.

Chrysler Group will hold a news conference on Tuesday, Nov. 5, immediately

following the 9 a.m. ribbon-cutting ceremony to open the show.

In the past several years, it has become the custom for featured OEMs to use

the SEMA Show venue to launch new car and truck models and to gain the

automotive industry's reaction to concept vehicles.

"We're putting an enormous amount of effort toward the SEMA Show and our

programs with SEMA and its members. We have this 'crazy' idea: build the

coolest vehicles on the road, build them on a foundation of quality, then let

the owners of our Chrysler, Jeep and Dodge vehicles add their personal passion

into our cars and truck," Jim Schroer, executive vice president of sales, marketing and service said.

Meeting with SEMA members in DaimlerChrysler headquarters earlier this year,

Schroer announced Chrysler Group's intention of sharing its design technology

with SEMA's manufacturer members. The technology-transfer program means that

SEMA members will bring well-engineered parts and accessories for new vehicles

to market more quickly and efficiently.

According to Schroer, "It's not

necessarily the (vehicle) manufacturers who should do all the accessorizing.

We like to do it, and think we're doing it better than most of our

competitors. But we're serious about delivering on our promise to work with

SEMA members toward a common goal -- put the coolest vehicles on the road, the

way individuals really want them."

The 2002 SEMA Show will be Chrysler's 26th consecutive year as a show

exhibitor.

In addition to the Chrysler Group, other OEM exhibitors at the 2002 SEMA Show

will include Ford, General Motors, Honda, Hyundai, Kia, Mazda, Mitsubishi,

Nissan, Panoz, Suzuki, and Toyota. The OEM presence at the SEMA Show has grown

from three manufacturers to the current 12 over the past five years.

The 2002 SEMA Show will be held from Tuesday, Nov. 5 - Friday, Nov. 8, in the

Las Vegas Convention Center. Show hours are 9 a.m. to 5 p.m. Tuesday through

Thursday, and 9 a.m. to 4 p.m. Friday. SEMA's Innovations Day is Monday, Nov.

4, preceding the show.

More information about the 2002 SEMA Show is available at <www.semashow.com

or by contacting ConvExx, Show Management, at info@convexx.com, or 702/450-

7662. SEMA staff may be reached at 909/396-0289.