Clearwater, Fla. and Carefree, Ariz. – CIQ, Inc. /Voisys and AFS Software Inc., are collaborating on a new CRM solution designed specifically around the needs of CIQ Inc/Voisys' dealership client base. CustomerIQ, a CRM product and service suite, provides CIQ Inc. /Voisys clients with robust lead management, showroom control, and BDC capabilities.

CustomerIQ is designed to integrate all of the lead management and CRM needs of the dealership into a single database. It can import leads from CIQ Inc. /Voisys, as well as from other Internet providers, the dealership DMS (sales and service), call tracking systems, manufacturer leads, and even from other CRM’s. CustomerIQ has the ability to manage all the dealership’s critical database and contact requirements on a single, powerful platform.

Traditional Web-based CRM solutions are limited to providing information that can be pushed through the Internet connection, which can be limiting for a large database application. CustomerIQ runs within the dealership’s network, allowing many more features and capabilities than would be feasible to push through an Internet connection. Most importantly, access to the system is supervised, providing true compliance with the security provisions of the Gramm-Leach-Bliley Act.

Because dealerships are unique in their processes, strengths, and capabilities, CustomerIQ allows everything to be customized — from the e-mail and print correspondence and timing, to individual reports, and even to the interface that each user sees on their own dashboard. CustomerIQ’s internal word processing and reporting features have over 600 merge fields, including customer data, statistical, goal-based, graphical, customer photographs, and more.

CustomerIQ can be installed to handle only the dealership’s CIQ Inc. /Voisys leads, or as a fully-integrated system that manages CRM for the entire enterprise. This scalability extends to the support and service products as well, allowing the client dealership to perform all of the CRM tasks on their own, or with the daily assistance of the CustomerIQ support team. The ability to apportion certain daily tasks out to the CustomerIQ support team allows the dealership management to know their investment will never go idle just because their staff is unable or unwilling to keep up with the daily process requirements.