CNA National Teams Up With Reahard for Training
SCOTTSDALE, Ariz. -- CNA National has partnered with Ron Reahard of Reahard & Associates to provide F&I training at its Scottsdale Training Center.
J.D. Power and Associates has recognized CNA National as having the "highest overall dealer satisfaction with service contract providers."
"We considered several options and ultimately decided that no one was better qualified to present the high-quality, consistent F&I training that our dealers need than Ron Reahard," said Joe Becker, chief operating officer of CNA National.
Reahard has shared his "Achieving F&I Excellence" curriculum with thousands of F&I managers at hundreds of dealerships nationwide. He is a frequent speaker at the annual National Automobile Dealers Association Convention and a regular contributor to trade publications, including F&I magazine.
"I'm excited about the opportunity to work with a leading company such as CNA National," Reahard said. "With today's focus on increasing both customer satisfaction and profitability, successful dealers know there is a direct relationship between innovative F&I products, continued investment in training, and improvement in F&I performance and profits."
Four-day classes for 2004 are scheduled monthly in Scottsdale through November. The first session, held February 9-12, was sold out with a waiting list. Attendance is limited and available to participating CNA National dealerships.
In addition to F&I training, CNA National also provides training for service department personnel and a roundtable for service managers. The next one-day session is set for March 19 in Scottsdale.
CNA National is a leader in providing service contracts to new-car franchised dealers.
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →