CNW Spots ‘Fishy’ Math in August Sales
CNW Research says ‘fishy’ math was behind the 20 percent sales increase in August. The firm put the real increase at around 15.25 percent.
BANDON, Ore. — August sales were promising for the still-recovering auto industry, but CNW Research claims in its automotive retail summary that those soaring numbers could be the result of misreported fleet sales.
Industrywide, 1.285 million units were sold in August, up 19.85 percent from a year ago. And in what appears to be an improving economic climate, fleet sales accounted for 7.7 percent of that total, vs. 0.57 percent in fleet orders in August 2011.
“It skews the industry into looking significantly stronger than it actually is,” Art Spinella wrote in his monthly report. He charged that a good portion of fleet orders scheduled for later delivery are often cancelled. In August 2011, 13 percent of fleet orders were cancelled. That percentage climbed to almost 19 percent this past August.
Spinella also charged that sales attributed to August were actually written in the first two days of September, which accounted for nearly 5 percent of total sales. Given these two revelations, Spinella said the industry did not achieve the 20 percent sales increase as originally reported. Instead, he puts the increase at around 15.25 percent.
“Interesting in an election year that state and federal governments gave a solid boost to the auto industry by increasing orders by 80 percent vs. a year ago; a 30-fold increase vs. July,” Spinella wrote.
More F&I

Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →