The Cobalt Group announced that the National Automobile Dealers Association (NADA) has renewed its endorsement of Cobalt's comprehensive e-business packages for the fourth consecutive year. Cobalt, a provider of e-business software and services to the automotive retail market, offers two NADA-endorsed Nitra packages that provide flexibility and control for dealers' e-business programs.
"Cobalt's Web site packages give automobile dealers everything they need to drive more online profits to every area of their business," said Don Gentry, NADA's chief information officer. "Cobalt's NADA-endorsed packages enable dealers to effectively manage and maximize their return on Internet marketing"
"The extension of NADA's endorsement of The Cobalt Group demonstrates the growing importance of the Internet as a marketing medium for dealers," said John Holt, president and CEO of The Cobalt Group. "Cobalt's Nitra e-business tools offer dealers a compelling, cost-effective way to directly market themselves to their increasingly Web-savvy customers."
The two NADA-endorsed e-business packages, Nitra Dealer Website and Nitra Professional, include Cobalt's e-business and customer relationship management applications and Nitra Web site management tools that deliver versatility, control and branding, according to the company. They are available to dealers on a subscription basis.
About NADA
NADA represents more than 19,700 franchised new car and truck dealers holding nearly 43,000 separate franchises. For more information, please visit www.nada.org or call (703) 821-7000.
About The Cobalt Group
The Cobalt Group works exclusively in the automotive retail market to help manufacturers and dealers develop integrated e-business programs by leveraging its technology, broad range of services and domain knowledge.
Cobalt offers a broad range of products and services developed specifically for the automotive marketplace including enterprise software for manufacturers and dealers; customer relationship management (CRM) software applications; online automotive commerce applications; OEM parts locating and marketing service; and dealership e-business best practices training, consulting, and process compliance analysis.
With headquarters in Seattle, Wash., Cobalt has offices in several major U.S cities, and a field sales and services force in 30 states, including all major U.S. metropolitan sales areas (MSAs).
For more information, please visit www.cobaltgroup.com or call 800-909-8244.
