Consumer Demand Shifted to Luxury Vehicles in October, AutoTrader Reports
AutoTrader.com’s Used/CPO Car Insights Report indicated that consumer interest in luxury vehicles spiked on the Website during the month of October.
ATLANTA — A new report by AutoTrader.com revealed that consumer interest in luxury vehicles spiked on the company’s Website during the month of October. The Website’s Used/CPO Car Insights Report indicated that the increased interest in luxury vehicles was seen in the list of certified pre-owned (CPO) "Big Movers," at the segment level, and in the list of the Top 20 most-viewed vehicles.
Big Movers are vehicles that have gained a significant increase in consumer interest on a month-over-month basis. With a majority of consumers considering both new and used vehicles, it is likely that the increase in interest in both new and CPO luxury vehicles was fueled by these cross shoppers, according to AutoTrader.com.
"The majority of consumers consider both new and pre-owned choices when they are searching for their next vehicle, so it is no surprise that we saw a spike in activity around luxury cars on the CPO front in the same month that we saw an increase in new luxury car shopper activity," said Rick Wainschel, vice president of automotive insights at AutoTrader.com. "There are strong signs of pent-up demand for luxury vehicles among car shoppers, indicating that despite continuing economic headwinds, there are more consumers willing and able to consider higher end choices."
In October, luxury vehicles took 11 of the Top 20 spots on the list of CPO Big Movers, with seven luxury cars and four luxury SUVs. The CPO Land Rover Range Rover Sport made the biggest move month over month in October, moving up 237 spots to No. 65.
This interest was likely a result of consumers cross-shopping the new and CPO Land Rover SUVs, as Land Rover had three Big Movers on the new-car front, according to AutoTrader.com. Other CPO luxury SUVs to make big moves in October were the Mercedes-Benz GLK Class (up 20 spots), the Audi Q5 (up 16 spots) and the Infiniti FX Series (up 10 spots).
For CPO luxury cars, Jaguar had the most models to make big moves in October, with the XJ Series moving up 34 spots to No. 174, the XF moving up 30 spots to No. 143 and the XK Series moving up 28 spots to No. 177. Other luxury cars to make big moves in October were the Lincoln MKS (up 15), the Volvo C30 (up 14), Hyundai Genesis (up 12) and the Acura TSX (up 10).
On the segment level, luxury cars came in as the No. 1 CPO segment on AutoTrader.com in October. Out of all the CPO segments in October, luxury cars and SUVs were the only ones to see month-over-month increases in consumer interest. The luxury car segment increased 0.4 share points from September to October, and the luxury SUV segment increased 0.7 share points during the same time.
In looking at the most-viewed CPO vehicles, luxury cars claimed six of the Top 20 spots on the list of most-viewed CPO cars in October, more than any other segment represented. The BMW 3 Series took the No. 1 spot again in October and, although it dropped one spot in its ranking month over month, the Audi A4 moved up four spots year over year to No. 7.
Other luxury cars included in the Top 20 most-viewed list are the BMW 5 Series at No. 12, the Mercedes-Benz E Class at No. 15, the Acura TL at No. 16 and the Mercedes-Benz C Class at No. 20. The BMW 3 Series and 5 Series were also on the top 20 most-viewed lists for used (non-CPO) vehicles in addition to being on the top 20 CPO list.
To view the full Used/CPO Car Insights Report, click here.
More F&I

Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →