CreditMiner Parters With Ad Agency to Market Virtual Credit Consultant
CreditMiner has partnered with Moore & Scarry Advertising to market its consumer-facing application, which provides real-time prequalification with full permissible data.
DOWNERS GROVE, Ill. — CreditMiner announced this week it has partnered with Moore & Scarry Advertising to market its Virtual Credit Consultant, a consumer-facing application that provides real-time prequalification with full permissible data.
“In today’s retail automotive environment, any edge a dealership can get places it one step closer to ensuring profitability, and I am excited to partner with such a dynamic company as Moore & Scarry," said Don O'Neil, general manager of Credit Miner. "They can now provide their dealer with an efficient, cost effective cutting-edge technology that cannot be duplicated."
CreditMiner provides dealers with an accurate snapshot of their prospect so they match the buyer with the right car and financing. According to company officials, the system, which performs a soft pull of a customer's credit, doesn’t affect a consumer’s credit score and is compliant with the Fair Credit Reporting Act.
Moore & Scarry was founded in 2001 and is now the nation’s third largest automotive advertising agency.
"Our agency's mission is all about helping dealers increase vehicle sales by using the latest in technology to drive high-quality leads that convert well," said Tom Kerr, a partner with Moore & Scarry. "We are therefore excited to get behind a product that is as effective as Virtual Credit Consultant, as it has a proven track record of doing this very well indeed."
For more information, visit www.ecreditminer.com.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →