FI showroom red and grey logo
MenuMENU
SearchSEARCH

CUDL Expands to Minnesota and Virginia

by Staff
July 28, 2003
2 min to read


Credit Union Direct Lending (CUDL), a point-of-sale lending network for credit unions in the United States, announced operations have begun in Minnesota and Virginia. CUDL says it is now operational in eleven states, serving more than 260 credit unions and 1,980 dealerships in California, Nevada, Washington, Oregon, Texas, Massachusetts, New Hampshire, Rhode Island, Florida, Minnesota, and Virginia.



City County Federal Credit Union in Bloomington, MN, with $400 million in assets and 48,500 members and NWA Federal Credit Union in Apple Valley, MN with $1 billion in assets and 115,800 of members are among the first Minnesota credit unions to join the program.

Ad Loading...



"This is our first venture into the indirect lending marketplace and we can't think of a better way to start than with a credit union owned organization," states Bryan Bennett, executive vice president and CFO of City County FCU.



Virginia credit unions joining the CUDL program include: County of Henrico Federal Credit Union in Richmond, VA with $61 million in assets; Call Federal Credit Union in Richmond, VA with $226 million in assets; Fort Lee Federal Credit Union in Prince George, VA with $71 million in assets; DuPont Fibers Federal Credit Union in Richmond, VA with $145 million in assets; Southern States Employees Credit Union in Richmond, VA with $26 million in assets; and Dominion Credit Union in Richmond, VA with $126 million in assets.



"The CUDL program is a valuable and essential tool that will allow us to satisfy the auto buying needs of our members even when we are not available," stated Roger Ball, president and CEO at Call Federal Credit Union.



"We are very excited to have Minnesota and Virginia credit unions and dealerships join the CUDL network," stated Jerry Neemann, SVP Business Operations for CU Direct Corporation. "The credit union-owned CUDL system will provide credit unions and dealerships in these regions a cost effective means to increase their auto lending market share and reach their members who arrange for financing at the dealerships."



About Credit Union Direct Lending

Ad Loading...

Based in Rancho Cucamonga, California, CU Direct Corporation administers the Credit Union Direct Lending (CUDL) program, which allows members to receive credit union financing at the auto dealership through an automated decisioning system. CU Direct develops custom applications, training, and marketing programs to help credit unions achieve their indirect lending goals. The CUDL program includes 1,985 dealerships and 262 participating credit unions in California, Nevada, Texas, Oregon, Washington, Massachusetts, New Hampshire, Rhode Island, Florida, Minnesota, and Virginia. In 2002, participating CUDL credit unions funded 177,011 contracts for more than $3.3 billion in credit union auto financing. For more information visit www.cudirect.com.





Topics:F&I

More F&I

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
Ad Loading...
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →
Photo of robot holding a laptop
F&Iby Hannah MitchellApril 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Read More →
Ad Loading...
Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →