BURLINGTON, Vt.  — Dealer.com has joined the New Bing Ads Elite SMB Partner program and expanded its relationship with the Yahoo Preferred Partner Program, the company announced this week.

In order to be in the Bing Elite SMB Partner program, partners need to have proven and trusted expertise in driving growth to small- and medium-sized businesses through a deep understanding of the search advertising landscape as well as the Bing Ads platform.

“Being part of the Bing Ads Elite SMB Partner Program will allow us to help our customers maximize their return-on investment and optimize their digital marketing campaigns using the Bing platform,” said Chris Smith, vice president, Advertising Sales for Dealer.com. “At Dealer.com we have extensive experience in delivering top-performing digital campaigns for automotive dealers, and this partnership will help us bring additional car buyers into the media strategy at a local level and improve sales for our clients.”

As for Yahoo, the website developer had been a Yahoo Preferred Partner Program. With this week's announcement, Dealer.com is now integrated into Yahoo Gemini — Yahoo’s proprietary marketplace for search and native advertising across devices.

“The Yahoo Preferred Partner Program demonstrates our commitment to providing innovative digital marketing solutions to our advertisers, agencies, and technology partners,” said Alex Mrazek, senior director, Partner Development at Yahoo. “These partners have committed to a higher standard of Gemini product integration and client services to drive advertiser performance, scale, and ROI.”