Dealer.com Joins Bing Ads Elite Partner Program and Yahoo Gemini
Dealer.com has joined the New Bing Ads Elite SMB Partner program and expanded its relationship with the Yahoo Preferred Partner Program.
BURLINGTON, Vt. — Dealer.com has joined the New Bing Ads Elite SMB Partner program and expanded its relationship with the Yahoo Preferred Partner Program, the company announced this week.
In order to be in the Bing Elite SMB Partner program, partners need to have proven and trusted expertise in driving growth to small- and medium-sized businesses through a deep understanding of the search advertising landscape as well as the Bing Ads platform.
“Being part of the Bing Ads Elite SMB Partner Program will allow us to help our customers maximize their return-on investment and optimize their digital marketing campaigns using the Bing platform,” said Chris Smith, vice president, Advertising Sales for Dealer.com. “At Dealer.com we have extensive experience in delivering top-performing digital campaigns for automotive dealers, and this partnership will help us bring additional car buyers into the media strategy at a local level and improve sales for our clients.”
As for Yahoo, the website developer had been a Yahoo Preferred Partner Program. With this week's announcement, Dealer.com is now integrated into Yahoo Gemini — Yahoo’s proprietary marketplace for search and native advertising across devices.
“The Yahoo Preferred Partner Program demonstrates our commitment to providing innovative digital marketing solutions to our advertisers, agencies, and technology partners,” said Alex Mrazek, senior director, Partner Development at Yahoo. “These partners have committed to a higher standard of Gemini product integration and client services to drive advertiser performance, scale, and ROI.”
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →