FI showroom red and grey logo
MenuMENU
SearchSEARCH

Dealers Get Exclusive Ford Pro Demo EVs

First-time program at reduced cost to dealers is for prospective local- and state-government fleet customers.

March 18, 2024
Dealers Get Exclusive Ford Pro Demo EVs

The new enhanced-range E-Transit van, along with the standard-range, is one of the models available for demos in the program.

IMAGE: Ford Pro

2 min to read


Ford Pro is opening exclusive dealer demonstrations of its full electric-vehicle lineup to prospective local and state government customers.

The first-time program gives government fleet shoppers the chance to try out a 2024 model from each of Ford Pro’s three EV lines for 1,000 to 5,000 miles. The lines are the F-150 Lightning, the Mustang Mach-E and both the standard and the newly debuted enhanced-range E-Transit vans.

Ad Loading...

The large mileage allotment acts like an extended test drive to give shoppers a chance to fully experience the models in their daily operations.

Ford Pro says it’s observed that interest and demand for EVs increases significantly when fleet customers test-drive one. It says governments already have strong interest in increasing their use of zero-emission vehicles, so the demonstrations make sense.

Ford and other automakers have recently pulled back on accelerated transitions to all-EV lineups as demand hasn't kept pace with their projections, shifting more toward hybrid production.

Ford Pro said it’s making the demonstration EVs available at a reduced cost to dealers, which can get one vehicle from each of the three lines.

“It's often said that to drive an EV is to love an EV, and this initiative accelerates that discovery," said Ford Pro Sales Manager for Federal State and Local Government Nathan Oscarson.

Ad Loading...

Ford Pro said vehicles can be enrolled in the program once they’re assigned vehicle identification numbers. The enrollment period ends on Dec. 6.

Any demo vehicles sold to a government agency after demonstrator service are eligible for Government Price Concessions.

DIG DEEPER: EVs Stand Out in New Top 10 List

Originally posted on Auto Dealer Today

More Showroom

Twilight of white hybrid car.
Showroomby Lauren LawrenceJuly 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroomby Hannah MitchellJuly 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Photo of parked cars of various types for sale on a lot
Showroomby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
Ad Loading...
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroomby Lauren LawrenceJuly 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Ad Loading...
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Ad Loading...
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →