Dealers Get December Gift of Good Business
Forecast shows rising sales, inventory, and good 2023 outlook.

The report said consumers will spend a projected $48.2 billion on new cars in December, the third-highest spend ever for the month.
IMAGE: Getty Images
December is shaping up to be a gift for car dealers to close out the year, according to the J.D. Power-LMC Automotive monthly U.S. Automotive Forecast, with sales and inventory on the upswing.
U.S. new-vehicle sales, retail and nonretail combined, are projected to rise 5.3% year-over-year to 1.3 million. That would put 2022 sales at 13.7 million, down 8.4% from 2021. Fourth-quarter sales are projected to reach 3.5 million, up 9.6% year-over-year.
The report predicts that retail sales alone will fall 2.8% year-over-year, while fourth-quarter retail sales should be up 1.3%. Full-year sales will be down 11.3%.
“Retail inventory in December is expected to finish its third consecutive month at more than one million units,” said J.D. Power Data and Analytics Division President Thomas King. “… however, there are still not enough vehicles produced to meet demand. Transaction prices will hit a record high for the month, even with shoppers becoming a bit more sensitive to retailer mark-up addendums over MSRP.”
King said that reduced markups are moving dealer profits off the record levels they reached during the Covid era, though per-unit profits are still nearly double prepandemic levels. The average December vehicle price will set a record of $46,382, up 2.5% year-over-year.
The report said consumers will spend a projected $48.2 billion on new cars in December, the third-highest spend ever for the month.
Meanwhile, used-car prices are falling slightly, the average trade-in equity for the month at about $9,316, down 3% year-over-year.
The report indicated that inventory levels will keep gradually rising next year, so, despite forecasted economic headwinds, two years of pent-up consumer demand should make for continued low inventories and strong sales.
Originally posted on Auto Dealer Today
More Showroom

Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
Holman Opens Porsche Dealership in Miami
The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.
Read More →
Chicago to Gain Cadillac Rooftop in 2027
The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.
Read More →
Mid-Atlantic Ford Store Has New Owner
A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.
Read More →
Porsche Dealership Breaks Ground in Illinois
Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.
Read More →