LEXINGTON, Ky. -– Dealers’ Financial Services LLC, an automotive financing solutions provider serving the U.S. military community, has named Robert H. Nelson as the company's new president and chief executive officer.

Prior to joining DFS, Nelson served as chief operating officer and chief financial officer for several companies in both the public and private sector.

Most notably he was one of the founding members of Penske Automotive Group(formerly known as United Auto Group or UAG), the second largest automotive dealership group in the United States. While at Penske/UAG, he served as chief operating officer and chief financial officer, and was a member of the board of directors. He was responsible for United Auto Group’s wholly owned auto finance and warranty companies.

Nelson is also a certified public accountant and holds a degree from Manhattan College.

"Bob's experience in the automotive and financial industry is incredibly beneficial. He has the experience and the background to provide successful strategic direction to DFS as we expand and provide more products to our customers. I am excited to see DFS flourish with Bob as the organization's leader," said Vince Tyra, operating partner for Southfield Capital Advisors and chairman of the board for DFS.

DFS developed the Military Installment Loan and Educational Services Program in 2001 to assist active duty military service members with obtaining a vehicle from a National Certified Dealer Network and financing from a national bank.