Dealerships Lose Market Share on Service
Survey shows other shops surpassed them for the first time as the service pie grows.

Cox said declining trust issues appear to be a factor in lost dealership service market share.
IMAGE: Pexels/Andrea Piacquadio
Franchised auto dealerships are losing market share on service business to repair shops, a new study shows.
A Cox Automotive survey of nearly 2,500 vehicle owners conducted in the second half of this year found dealerships still get 30% of all U.S. service visits, but that’s down from 35% just two years ago.
At the same time, dealer service centers are getting more visits over the past two years as the pandemic’s effects have faded, with more driving and cars skewing older due to higher prices and interest rates. The average owner visited a service center 2.5 times this year, up from 2.3 times in 2021, Cox said, though that’s down from 2.8 times in 2018.
Cox projects that consumer service spending will exceed $400 billion in the next two years, so maintaining a big of a share or growing it of that can be lucrative.
But the number of owners who prefer nondealer service providers has surpassed those who prefer dealerships for the first time, Cox said. A third of owners said they prefer general repair shops, up one percentage point from 2021. Thirty-one percent said they prefer dealerships, down from 35% two years ago. Cox attributed the decline to trust issues.
Of respondents who gave trust as their reason for returning for service to the store that sold them their vehicle, 54% cited trust as a reason, down from 62% in 2021. Those citing trust are more likely to be satisfied with service and more loyal than those who didn’t, Cox said.
“… while our report lays clear some of the challenges facing service providers today, the good news is that the industry continues to grow with more customers going in for service visits, and most providers are seeing a boost in revenue for service as well,” said Cox Senior Manager of Market and Customer Research Vanessa Ton.
Survey respondents, including nearly 200 electric-vehicle owners, each had at least one service done in the past 12 months, together making for more than 5,500 service visits. Cox also interviewed fixed-operations staff at more than 500 franchised dealers.
Originally posted on Auto Dealer Today
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →