Orange County, Calif. — DealerSocket has released a new Desking Application to its Customer Relationship Management platform. The new application reduces the amount of time it takes to make a deal, increases gross, links to printable forms, provides flexibility and speed in sorting deals, and directly integrates with Kelley Blue Book, CARFAX, ADP, Reynolds and Reynolds and NADA.

The new Desking Application allows dealers to compare lease to finance payment options quickly, present numbers in compliance with fair business practice regulations, calculate trade-in value accurately and quickly, including adding and presenting reconditioning elements, easily adjusting numbers to help customers reach their desired payment or making a payment match potential vehicles all while presenting the deal with ease. Over 400 dealerships currently use dealersocket.com.

Since DealerSocket displays all the crucial information in one window, the sales team doesn’t have to toggle between screens to work a deal. If a deal doesn’t close immediately, the notes can be saved and easily retrieved when the customer returns.

This Desking Application allows customers to view a 16-by-16 matrix to let them choose their payment. They can easily compare financing to leasing or balloon payment options.

DealerSocket provides the most comprehensive customer and prospect relationship management solution available in today’s automotive dealership market. More than 25,000 users and 425 dealerships use DealerSocket’s solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations.