Dealix Corp., a company specializing in automotive Internet marketing, on March 5 announced the launch of the Triple-Threat Referral System for automotive retailers. With the Triple-Threat system, Dealix claims it "moves solidly past its competition by offering each of its dealers a choice of lead types to match their selling strategy."

"Other lead providers offer dealers non-configurable, one-size-fits-all sales leads," the company said in a statement. "Dealix clients benefit from a much more powerful and flexible referral system. Since every auto retailer has a unique Internet marketing

strategy, the Triple-Threat System allows dealers to receive sales leads that match the way they sell cars."

Dealix "Light Configuration" referrals include a car shopper's basic preferences and contact information. They are designed dealers who prefer to "fill in the gaps" themselves.

Dealix "Full Configuration" referrals provide the customer's selected vehicle in more detail. They are designed for dealers who want a more

specific commitment from their leads.

Dealix "PrePriced" referrals allow dealers to create an online estimate for each customer instantaneously. These referrals work well for dealers who embrace up-front pricing, according to Dealix.

Dealix says it offers flexibility within the programs and allows clients to switch between them at any time to react to changing market demands, sales philosophy, or just to do what works best.

"Everything we do is focused on helping our clients sell more cars," explained Greg Baszucki, Dealix president. "With Triple-Threat, we now have a referral type to fit almost any dealer's marketing preference. We asked our clients what they wanted, they told us, and we built it."

About Dealix

Dealix Corp., home of InvoiceDealers, says it helps its clients use the Internet to promote and sell cars. Thousands of auto dealers, dealer groups, and automotive manufacturers nationwide utilize Dealix's Internet marketing

services.

The company's New Car Buying System connects car shoppers with a nationwide network of Internet-ready dealers.

Dealix Corp. was founded in 1998 and is based in Palo Alto, Calif.