Dent Wizard Launches Service Plan Covering Pre-Existing Dents
Dent Wizard International has introduced Ding Shield Drive, an appearance service plan sold through dealership service drives and body shops that covers pre-existing dents on a customer’s car.
ST. LOUIS — Dent Wizard International has introduced Ding Shield Drive, an appearance service plan sold through dealership service drives and body shops that is designed to protect customers’ investments and enhance customer loyalty. The Ding Shield Drive service plan covers pre-existing dents.
Ding Shield Drive’s coverage includes repairs for up to three pre-existing dings on vehicles up to five years old; unlimited PDR coverage for up to 84 months; unlimited number of dents and dings removed over the life of the contract without ever having to file an auto insurance claim or pay a deductible; one day rental coverage; plus, additional hail coverage over life of the contract.
“Selling a service plan like this opens up a whole new revenue opportunity for dealer service drives and body shops,” said Aaron Cooper, Dent Wizard’s national director of F&I. “The fact that it covers pre-existing dents makes it much easier to sell than competing service plans.”
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →