Dent Zone Forms Nobilis Group
Appearance protection solutions provider Dent Zone Companies has announced the formation of Nobilis Group, a new entity consisting of the Dent Zone, AutoBodyGuard and PDR LINX lines of business.

IRVING, Texas — Appearance protection solutions provider Dent Zone Companies has announced the formation of Nobilis Group, a new entity consisting of the Dent Zone, AutoBodyGuard and PDR LINX lines of business.
“With the same leadership team and owners in place, Nobilis is poised to continue our growth in the vehicle protection program marketplace,” said Troy Good, the group’s president and CEO. “This move acknowledges our expansion beyond our traditional focus solely on PDR, yet builds on that legacy and our rich heritage of powerful partnerships with many of the nation's automotive leaders.”
Dent Zone provides private-label and direct programs for national automotive retailers, manufacturers, third-party administrators and lenders. Nobilis COO Stan Starnes said the company will continue to offer full administrative services for PDR and associated vehicle protection programs.
“The Dent Zone our partners have come to depend on for best-in-class product administration isn’t going away,” Starnes said. “As part of Nobilis Group, Dent Zone will continue to deliver the same level of excellence for our PDR programs on behalf of our industry partners, ensuring that their end customers continue to receive extraordinary value and quality of service that is virtually unmatched in our industry.”
AutoBodyGuard, which acquired a national chemical manufacturer in 2015, will continue to distribute its suite of appearance protection products to the automotive, recreational and powersports markets from its Irving, Texas, manufacturing facility.
PDR LINX provides catastrophic services including hail repair, fire and flood mitigation, and overspray removal services for national insurers, large retailers and company-managed fleets.
“We’re driven to excellence in every market we serve,” Good said. “We’ve innovated in a number of ways through our product and service offerings, and under the Nobilis name, our vision, and our commitment to being an industry leader, will only continue.”
More F&I

Gitty Up on Gap
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →