DriveItNow Integrates With GoMoto’s Customer Experience Platform
DriveItNow will integrate its online prequalified monthly payment technology into GoMoto’s mobile kiosk technology. Dealers using the GoMoto platform will be able to deliver personalized monthly finance and lease payment offers to in-store shoppers.
CINCINATI — DriveItNow announced last week that it will integrate its online pre-qualified monthly payment technology into GoMoto’s mobile kiosk technology.
GoMoto’s patent pending Customer Experience Platform uses tablets and touchscreen computer displays to allow car buyers to explore products, services and specials. DriveItNow’s patent-pending pre-qualification payment quoting technology instantly displays real monthly payments using dealers’ lender programs and consumers’ actual credit bureau information. And it does this without requiring a customer’s nonpublic personal information.
Under the new partnership, in-store car shoppers will see personalized monthly finance and lease payment offers powered by DriveItNow on the GoMoto platform.
“We are very pleased to add GoMoto as a valued partner to deliver efficiency to the dealership sales process,” said Tarry Shebesta, DriveItNow president. “Given an increasingly tech-savvy consumer, dealers that seamlessly connect consumers’ online experiences to the in-store environment will deliver superior customer satisfaction.”
Todd L. Marcelle, CEO of GoMoto, added: "We are excited to announce an integrated customer experience with DriveItNow as they offer a proven engagement tool that generates more sales and profits for our dealers. Our integration allows dealers to increase transparency, reduce the sales transaction time, and improve the in-store experience”
More F&I

Gitty Up on Gap
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →