Edmunds: EV, Hybrid Owners Ditching Vehicles for SUVs
An Edmunds analysis found that only 27.5% of all hybrid and EV trade-ins in 2016 have been applied to the purchase of another hybrid or EV, an 11.3% drop from last year’s rate of 38.5%. A larger percentage, 33.8%, of trade-ins are going toward the purchase of SUVs.
SANTA MONICA, Calif. — Most customers coming back to dealerships to trade in their hybrids or electric vehicles aren’t trading up for a new hybrid or EV, according to an analysis by Edmunds.com.
The analysis found that only 27.5% of all hybrid and EV trade-ins in 2016 have been applied to the purchase of another hybrid or EV, an 11.3% drop from last year’s rate of 38.5%. These numbers, according to Edmunds, reinforce a trend it identified last year that showed that owners of alternative-fuel vehicles are returning to traditional gasoline-powered vehicles in greater numbers, possibly because of better fuel efficiencies from newer models.
According to the University of Michigan Transportation Research Institute, the average fuel economy of cars sold in the United States in March was 25.3 mpg, a 25% increase from when the institute first started tracking fuel efficiency in 2007.
"This trend is not an indictment of the quality of these cars – hybrid and electric vehicles tend to be equipped with some of the most sought-after technology on the market today," says Edmunds.com Director of Industry Analysis Jessica Caldwell. "This is an economics trend, since today's low cost of gas no longer makes it worth paying the price premium of hybrids and EVs. And there are so many fuel-efficient vehicles on the market today that environmental concerns weigh less than they might have in years past. When you're buying a vehicle that can get over 30 mpg, you can still say you're doing your part to help the environment."
The largest percentage, 33.8%, of hybrid and EV trade-ins were going toward the purchase of an SUV, the study found. Compact and subcompact cars accounted for 12.1% of hybrid and EV trade-ins, followed by luxury vehicles at 11.5% and trucks at 5.3%.
"The overwhelming popularity of SUVs trumps just about any other trend in today's market," says Caldwell. "SUV sales are up 22 percent in the last five years, and almost every other segment has suffered as a result. It's especially true for hybrids and EVs, which generally don't offer the size that today's shoppers crave."
More F&I

Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →