Edmunds Predicts 16.4 Million New-Vehicle Sales for 2014
Edmunds.com predicts new-car sales in 2014 will reach 16.4 million units, the highest since 2006. The vehicle information site also estimates the industry will close out 2013 with 15.5 million new vehicles sold.
SANTA MONICA, Calif. — A continued release of pent-up demand will drive new-car sales to 16.4 million in 2014, Edmunds.com estimated this week. If the vehicle information site’s prediction is realized, the new-vehicle sales will have reached its highest sales total since 2006 when vehicle sales totaled 16.5 million units.
“The average age of all light vehicles on the road climbed to 11.4 years in 2013, and an aging fleet will continue to force buyers back to the market next year,” says Edmunds Chief Economist Dr. Lacey Plache. “With used-car prices still elevated over past norms and used car supply still tight, the new-car market will remain attractive to many of these buyers.”
Plache says the auto sales environment in 2014 will closely resemble the environment in 2013, for which Edmunds.com expects new-car sales to reach 15.5 million units. One of the drivers, the site said, is the continued flood of lease returns flowing into the market, with Edmunds estimating that 500,000 more leases will expire in 2013 than in 2012. The site said that estimate will grow by an additional 300,000 next year, accounting for about a third of all expected sales growth in 2014.
But the 2014 sales picture isn’t entirely rosy for the auto industry. Even if new-car sales grow at the 6 percent rate Edmunds.com projects, it will be the slowest year-to-year growth since auto sales bottomed out in 2009.
“The economy has not yet improved enough for recovery to widely reach the groups hardest hit by the recession, including young people, lower income households and small businesses,” explains Plache. “Even though auto sales from these groups have improved from recession lows, their participation in the recovery still lags the rest of the market.”
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →