FI showroom red and grey logo
MenuMENU
SearchSEARCH

Edmunds: Surge in Leasing Creating Market Shift

Edmunds.com reports that leasing is on track to break last year’s record for lease penetration, but the vehicle information site wonders if it’s good for all consumers and the industry.

by Staff
July 16, 2013
2 min to read


SANTA MONICA, Calif. — Based on Polk vehicle registration data, Edmunds.com reported this week that new-vehicle sales were outpacing last year’s totals through May. The reason is the surge in leasing, which is on track to smash last year’s record penetration rate of 22 percent.

According to the vehicle information site’s analysis, new cars accounted for about 29 percent of all sales through May. That puts the year on pace to top last year’s rate of 27.6 percent, which was the highest penetration of new cars in at least five years. Driving those totals is leasing, which accounted for a record 25 percent of new cars sold.

Ad Loading...

“Lease offers have become more important to automakers’ and dealers’ sales strategies,” says Edmunds.com Sr. Analyst Jessica Caldwell. “Luxury brands have for a long time relied on leasing to maximize their sales volumes. Now mainstream brands are riding that wave, drawing buyers with the promise of lower monthly payments through leasing.”

Caldwell added that while a monthly lease payment is often less than the monthly payment, the transaction type could be problematic for drivers who keep their vehicle for six years or more. She adds that purchasing a used car can general works out to be less expensive than either leasing or buying a new car.

“If drivers hope to have a couple years free of car payments and they want a vehicle they can sell or offer as a trade-in someday, then leasing is clearly not for them,” Edmunds states in its report. “They never own the car, so they can't do with it as they please.”

But Edmunds.com did note the benefits of leasing, saying a leased car can hold its value especially well, “making its residual price a bargain to pay in order to take home the car at the end of the lease.” In some cases, the vehicle information site added, lessees can leverage equity that they've built up in a leased car. They can also o enjoy a tax benefit if they use the leased car for work.

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →