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SEARCHSANTA MONICA, Calif. -- The average manufacturer incentive in the United States was $2,066 per vehicle sold in October, down $589, or 22 percent from a year ago, according to Edmunds.com.
SANTA MONICA, Calif. -- The average manufacturer incentive in the United States was $2,066 per vehicle sold in October, down $589, or 22 percent from a year ago, according to Edmunds.com.
In the wake of family pricing, October’s incentives were down $278, or 12 percent, from September 2005. Incentives in October were the lowest since January 2003, when average incentives were $2,022 per vehicle.
“Manufacturers are finally beginning to see returns on their efforts to lower incentives,” said Dr. Jane Liu, vice president of data analysis for Edmunds.com. “There will be some sales sacrificed in the short run, but this trend is good for the entire industry in the long term.”
Edmunds.com’s monthly True Cost of Incentives report takes into account all manufacturers’ various U.S. incentive programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers.
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