Edmunds.com: Average Incentives Fall to Lowest Level in Nearly 3 Years
SANTA MONICA, Calif. -- The average manufacturer incentive in the United States was $2,066 per vehicle sold in October, down $589, or 22 percent from a year ago, according to Edmunds.com.
SANTA MONICA, Calif. -- The average manufacturer incentive in the United States was $2,066 per vehicle sold in October, down $589, or 22 percent from a year ago, according to Edmunds.com.
In the wake of family pricing, October’s incentives were down $278, or 12 percent, from September 2005. Incentives in October were the lowest since January 2003, when average incentives were $2,022 per vehicle.
“Manufacturers are finally beginning to see returns on their efforts to lower incentives,” said Dr. Jane Liu, vice president of data analysis for Edmunds.com. “There will be some sales sacrificed in the short run, but this trend is good for the entire industry in the long term.”
Edmunds.com’s monthly True Cost of Incentives report takes into account all manufacturers’ various U.S. incentive programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers.
More F&I
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →