Edmunds.com Simplifies “Cash for Clunkers” With New Calculator
Edmunds.com included an advanced calculator in its Cash for Clunkers Resource Center to help consumers determine if the federal program can work for them.

SANTA MONICA, Calif. — Edmunds.com included an advanced calculator in its Cash for Clunkers Resource Center to help consumers determine if the Car Allowance Rebate System can work for them.
The Cash for Clunkers Resource Center also contains a comprehensive list of eligible trade-in vehicles, suggested replacement vehicles and answers to frequently asked questions.
“Anyone interested in the program should move quickly because it is likely to reach its maximum very soon,” recommends Edmunds.com Senior Consumer Advice Editor Philip Reed.
Car shoppers considering the program can use Edmunds.com’s new calculator to determine their eligibility and better understand the financial benefits they can gain from participating. The calculator sifts through the complicated program details to indicate the trade-in classification, and it even points out “it is a close call whether the program makes sense for you” for those who may only reap slight financial benefits and may want more flexibility than the program allows. For example, after getting that result from the calculator, some people may decide to instead trade in their clunker for a used car and forego the Cash for Clunker voucher.
“As with all automotive purchases, it is critical to do your homework before going to the dealership,” Reed notes. “Since the Cash for Clunkers voucher is the only reimbursement you’ll get for your trade-in, it makes good financial sense to research its True Market Value and determine if you could get more money selling it without the program.”
What are the consumer research trends generated by the Cash for Clunkers program? Edmunds.com analysts have determined that car shoppers interested in Cash for Clunkers have researched Mercury, GMC and Pontiac far more often than the average Edmunds.com visitor. On the other end of the spectrum, Mercedes-Benz, BMW and Infiniti are significantly less interesting to the Cash for Clunker shopper than to the average Edmunds.com visitor. The below chart sets forth brand rankings for both groups, ranked in order of brand consideration growth as a result of Cash for Clunkers:

Edmunds.com analysts predict that in July, Toyota, GM and Honda will generate the most sales from the Cash for Clunkers program, while Toyota, Honda and Hyundai will enjoy the greatest proportional market share gains from the program.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →