Edmunds.com Unveils Four-Square Calculator for Car Buyers
Edmunds.com has released an online tool to help consumers determine the expected price – and boost their bargaining position – on a new-car purchase.
SANTA MONICA, Calif. — Edmunds.com has released an online tool to help consumers determine the expected price – and boost their bargaining position – on a new-car purchase.
Edmunds’ “Simplified Pricing” calculator uses the four-square worksheet commonly used in dealerships nationwide. The calculator walks users step-by-step through the process to help consumers understand the fair price and monthly cost for their next new car.
“The ‘Simplified Pricing’ calculator is Edmunds’ newest tool to help empower car buyers at the negotiating table,” said Andy Wadhwa, director of product management at Edmunds.com. “We developed the calculator to make sure car shoppers come to the dealership armed with proper figures so that they are on equal footing with the dealers.”
The calculator uses four segments to price out a consumer’s monthly payment: 1) the cost of the new car; 2) the value of the trade-in vehicle; 3) the down payment; and 4) the term and interest rate of the financing. The “Simplified Pricing” calculator will use each of those factors to instantly calculate the overall cost and monthly payment that buyers can expect before they even walk into the showroom.
Edmunds.com “Simplified Pricing” calculator is available to car shoppers at http://www.edmunds.com/calculators/simplified-pricing.html.
More Digital

Fixed-Ops Automation Can Help Dealerships Stand Out
Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.
Read More →
AI and the Auto Dealer
These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.
Read More →
Data Drives Success
Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.
Read More →
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Simple But Effective Hacking Surges
Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.
Read More →
The Future of Car Dealerships
Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Real Intelligence
AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.
Read More →
Zurich Launches Advisor IQ for F&I Manager Coaching
The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
Read More →
F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →