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Endorsement Helps Warrantech Generate New Business From MARTA Warranty Program

by Staff
April 3, 2003
2 min to read


Following its designation last fall as the “preferred

provider” of extended service contracts to the MARTA Cooperative of America, Warrantech

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Corporation announced that it has signed agreements with more than 10

percent of the buying cooperative’s consumer electronics and appliance retailers.



MARTA is a member-owned retail buying cooperative in the U.S. consumer

electronics and appliance industry, representing more than 100 active owner-members with

450-plus storefronts across the country.

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New retailers that Warrantech says it has signed under the “endorsed provider” program

include: DeSears, Bradenton, Fl.; Karl’s, Gregory, S.D.: Nielsen’s, Spencer, IA; Benett’s,

Orrville, OH; Grove Refrigeration, Alliance, OH; and W&B Furniture and Appliance, New

Martinsville, W.Va. Also under the new program are: Good Housekeeping, Natrona Heights,

PA; Brummel’s Furniture & Appliance, Grand Rapids, MI; Edelstein’s, Brownsville, TX;

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Home Appliance Co., Massillon, OH; and L.H. Brubaker, Lancaster, PA. These retailers have

combined annual sales of about $200 million.



Joel San Antonio, chairman and chief executive officer of Warrantech, said, “As retailers

complete their existing agreements with their current service contract providers, we’re confident

they’ll make the switch to The MARTA Preferred Service Program. Those that have already

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signed with us are discovering the benefits of doing business with our advanced technology

solutions such as the WCPS Online Internet-based software application.”



According to the company, WCPS Online is a Web-based tool introduced in early 2002. This functionality helps

retailers manage customer and business operations data while reducing paperwork and the

associated time and expense of administering service contracts for their customers.

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About Warrantech

Warrantech Corporation administers and markets service contracts and after-market

warranties on automobiles, automotive components, recreational vehicles, appliances,

consumer electronics, homes, computer and computer peripherals for retailers,

distributors and manufacturers. The company continues to expand its domestic and

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global penetration, and now provides its services in the United States, Canada, Puerto

Rico and Latin America. For additional information on Warrantech, access

www.warrantech.com.


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