Equifax Introducing New Decisioning System for Finance Sources
Equifax’s Advanced Decisioning Attributes is a set of analytical building blocks intended to make predictive underwriting decisions for finance sources.
ATLANTA —Equifax has launched Advanced Decisioning Attributes, a set of analytical building blocks designed to help finance sources make predictive underwriting decisions.
Equifax Advanced Decisioning Attributes delivers more than 500 tri-bureau-enabled consumer credit attributes that can be leveraged in all aspects of account lifecycle, from customer acquisition to account management.
“Equifax Advanced Decisioning Attributes has been specifically designed to support our customers’ decisioning policies — both today and as they evolve over time,” said John Cullerton, senior vice president of product innovation and management for Equifax. “A clear and current perspective into consumer behavior is the foundation of consistent credit decisions that support key business strategies throughout the entire customer lifecycle.”
Advanced Decisioning Attributes can be delivered through the Equifax Attribute Navigator tool. The tool can integrate with a wide variety of data sources and can return attributes and values within virtually any platform, enabling users’ internal teams to perform deeper, more strategic analysis to support critical business objectives.
More F&I

Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →