FI showroom red and grey logo
MenuMENU
SearchSEARCH

EV Demand Muddled

Surveys find varying degrees of interest amid incentives pullback.

by Hannah Mitchell
June 3, 2025
EV Demand Muddled

The two surveys found different levels of consumer concern about public charger availability.

Credit:

Pexels/Kindel Media

2 min to read


Consumer demand for electric vehicles is being tempered by anti-green Trump administration policies, but the question is by how much.

Two recent surveys provide significantly different readings on the EV demand pulse. 

Ad Loading...

While a J.D. Power poll found 24% of consumers in the market for a new car are very likely to consider a pure EV, a AAA survey found just 16% are very likely or likely to consider EVs.

Respondents to AAA’s poll who are unlikely or very unlikely to go electric jumped from 51% to 63%, its highest level in three years.

The disparity could be in part because AAA conducted its survey during one week in March shortly after the initial U.S. trade tariffs were announced, whereas J.D. Power fielded its poll during the must wider period of January through April.

The two surveys also found slightly different values consumers are placing on adoption obstacles. J.D. Power’s saw purchase price and ownership cost concerns fall as public charging concerns stayed at the top, while AAA’s found cost considerations to be the top two barriers. 

Shifting sentiments likely result from federal policy moving from pro-electric under the Joe Biden administration to the opposite under President Donald Trump, whose administration has pulled funding to states for charger development and is pursuing the end of EV purchase tax credits and manufacturing incentives.

Ad Loading...

Many automakers had already been refocusing on more hybrid vehicle production before the fall elections, though they haven’t abandoned electric. Ford, for example, recently told the Detroit Free Press that it plans to keep developing its EV business.

Still, EV-dampening moves in the U.S. capital appear to be sewing uncertainty among consumers. AAA found that those believing most U.S. cars will be electric in the coming 10 years has fallen from 40% in 2022 to 23% this year. And those interested in going electric to secure a federal tax credit fell from 60% last year to 39%.

DIG DEEPER: EV Apps Valued But Often Disappointing

 

 

 

 

 

 

More Showroom

Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Ad Loading...
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →
road winding through redwood trees, California EV Market Cools, F&I and Showroom logo
Showroomby Lauren LawrenceApril 22, 2026

California Holds EV Lead Despite Annual Decline

At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.

Read More →
Ad Loading...
Photo of Ford F-150 grill with nameplate
Showroomby Hannah MitchellApril 20, 2026

Will Extended-Range Autos Make Inroads?

EREVs, also known as ‘series hybrids,’ may catch on in the U.S., where they currently have barely a toehold, as automakers tilt away from some purely electric models and consumers crave more range.

Read More →
Cars on road in European city
Showroomby Hannah MitchellMarch 30, 2026

Electrifieds Lead EU New-Vehicle Sales

Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.

Read More →
Hyundai steering wheel, black leather
Showroomby Lauren LawrenceMarch 30, 2026

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Read More →
Ad Loading...
Image of Honda 'H' emblem
Showroomby Hannah MitchellMarch 25, 2026

Afeela EV Brand Fails to Leave the Factory

Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.

Read More →