FI showroom red and grey logo
MenuMENU
SearchSEARCH

EV Demand Muddled

Surveys find varying degrees of interest amid incentives pullback.

by Hannah Mitchell
June 3, 2025
EV Demand Muddled

The two surveys found different levels of consumer concern about public charger availability.

Credit:

Pexels/Kindel Media

2 min to read


Consumer demand for electric vehicles is being tempered by anti-green Trump administration policies, but the question is by how much.

Two recent surveys provide significantly different readings on the EV demand pulse. 

Ad Loading...

While a J.D. Power poll found 24% of consumers in the market for a new car are very likely to consider a pure EV, a AAA survey found just 16% are very likely or likely to consider EVs.

Respondents to AAA’s poll who are unlikely or very unlikely to go electric jumped from 51% to 63%, its highest level in three years.

The disparity could be in part because AAA conducted its survey during one week in March shortly after the initial U.S. trade tariffs were announced, whereas J.D. Power fielded its poll during the must wider period of January through April.

The two surveys also found slightly different values consumers are placing on adoption obstacles. J.D. Power’s saw purchase price and ownership cost concerns fall as public charging concerns stayed at the top, while AAA’s found cost considerations to be the top two barriers. 

Shifting sentiments likely result from federal policy moving from pro-electric under the Joe Biden administration to the opposite under President Donald Trump, whose administration has pulled funding to states for charger development and is pursuing the end of EV purchase tax credits and manufacturing incentives.

Ad Loading...

Many automakers had already been refocusing on more hybrid vehicle production before the fall elections, though they haven’t abandoned electric. Ford, for example, recently told the Detroit Free Press that it plans to keep developing its EV business.

Still, EV-dampening moves in the U.S. capital appear to be sewing uncertainty among consumers. AAA found that those believing most U.S. cars will be electric in the coming 10 years has fallen from 40% in 2022 to 23% this year. And those interested in going electric to secure a federal tax credit fell from 60% last year to 39%.

DIG DEEPER: EV Apps Valued But Often Disappointing

 

 

 

 

 

 

More Showroom

inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Ad Loading...
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →
Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
Ad Loading...
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →
Ad Loading...
road winding through redwood trees, California EV Market Cools, F&I and Showroom logo
Showroomby Lauren LawrenceApril 22, 2026

California Holds EV Lead Despite Annual Decline

At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.

Read More →