SCHAUMBURG, Ill. — Experian Automotive has selected NADA Used Car Guide vehicle valuation data for its AutoCount market share reporting for lenders.

AutoCount provides automotive retailers and lenders with insight into average vehicle value and loan-to-value by region, risk tier, make, model and other key indicators. The accuracy of NADA’s values will allow automotive retailers and lenders to better understand their local marketplace and identify unique lending patterns among car buyers in different risk tiers.

“Finding credit for car buyers is one of the most important challenges facing automotive retailers today,” said Scott Waldron, president of Experian Automotive. “Providing vehicle valuation data from a trusted source and industry leader such as NADA Used Car Guide is a significant advantage for our customers. Moreover, adding the loan-to-value information to the AutoCount Risk Report will help lenders and retailers better understand the unique characteristics of their market and their brands and will help drive lending programs that ultimately will drive vehicle sales.”

The AutoCount Risk Report will now include NADA vehicle values and market share information, which will help users understand:

■ How consumer finance patterns change and vary by marketplace

■ Insight into the average vehicle values between makes, models, markets, lenders and dealers

■ The differences in the values financed between markets

■ How lending varies by loan-to-value and risk scores

■ How loan characteristics vary by loan-to-value

“Including the trusted NADA used vehicle values in the Experian Automotive AutoCount Risk Report is an important step forward for the lending and automotive industries,” said Mike Stanton, vice president and COO of NADA Used Car Guide. “We are excited to expand our relationship with one of the industry’s most respected leaders to bring this important information and expertise to lenders and automotive retailers.”