FI showroom red and grey logo
MenuMENU
SearchSEARCH

Fifth Third Bank to Cap Dealer Markups

The CFPB and DOJ announced two actions against Fifth Third Bank on Monday, one of which requires the finance source to pay $18 million in restitution to minority auto loan borrowers, as well as limit its dealer partners’ ability to markup interest rates on auto loans.

September 29, 2015
Fifth Third Bank to Cap Dealer Markups

 

3 min to read


WASHINGTON, D.C. — Nearly two months after media outlets reported that Fifth Third Bank was being pressured by the Consumer Financial Protection Bureau (CFPB) to change its dealer markup policies, the finance source has entered into a consent order with the bureau and the Department of Justice (DOJ) related to its auto lending business.

Under the terms of the consent order, Fifth Third Bank will pay $18 million to African-American and Hispanic borrowers who were allegedly harmed by its auto lending policies. According to the bureau, those customers paid, on average, $200 more for auto loans than similarly situated white buyers due to policies that allow dealers to markup up the interest rate on retail installment sales contracts as compensation for arranging financing.

Ad Loading...

Bureau officials noted in a press release Monday that Fifth Third is being credited between $5 million and $6 million toward the $18 million in restitution payments based on remediation it already provided to minority borrowers.

“It is important to understand that Fifth Third is not involved in the transaction between dealers and their customers,” the finance source said in an emailed statement to F&I and Showroom. “… Fifth Third also limits the amount that dealers can earn through dealer markup, and we are further reducing that as a result of this settlement.”

Like Honda Finance Corporation, which agreed to limit dealer markups in July, Fifth Third will cap dealer markups at 1.25% above the buy rate for auto loans with terms of five years or less, and 1% for auto loans with longer terms. The finance source had been monitoring the effect of dealer markups on its auto loan portfolio since 2013, but according to the consent order, it “failed to take timely and adequate action to address markup disparities” it had identified.

“Fifth Third strongly opposes any type of discrimination and has, for many years, monitored for and taken steps to avoid any potential discrimination in its auto finance business, as well as all other areas in which we interact with consumers,” the finance source noted in its statement. During the CFPB and DOJ’s examination period, Fifth Third had limited dealer markup to 175 to 250 basis points with variation based on term, geography and time period.

Information about ethnicity or race is not included on retail installment sales contracts, but the regulators used proxy methodology to determine that Fifth Third purchased “thousands” of contracts involving African-American and Hispanic borrowers. However, based on internal documents it obtained, American Banker reported this month that CFPB officials have acknowledged that the bureau’s methodology often overestimates potential bias, resulting in higher penalties for finance sources cited by the regulator.

Ad Loading...

“Nothing in the American Banker story disputes the existence of discrimination in auto lending, or that minority borrowers have been charged higher interest rates on their loans as a result,” CFPB Spokesperson Samuel Gilford told F&I and Showroom in an email.

Also on Monday, the CFPB and DOJ announced a second action against Fifth Third Bank related to the marketing of its credit card add-on products. The finance source will pay $3 million in restitution to 24,500 customers who were charged a fee for a “debt protection” product without being properly informed of the cost, and a $500,000 penalty.

More F&I

Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →