FI showroom red and grey logo
MenuMENU
SearchSEARCH

First Advantage CREDCO Verifies One Half Million Identities

First Advantage CREDCO, a wholly owned subsidiary of First Advantage Corporation has announced that BuyerID — the company's suite of smart identity verification solutions — has helped automotive dealers verify more than 500,000 consumer identities in over 1,100 dealerships nationwide since its launch in late May.

by Staff
January 8, 2007
2 min to read


Poway, Calif. — First Advantage CREDCO, a wholly owned subsidiary of First Advantage Corporation has announced that BuyerID — the company’s suite of smart identity verification solutions — has helped automotive dealers verify more than 500,000 consumer identities in over 1,100 dealerships nationwide since its launch in late May.


BuyerID is available on over 40 dealer sales and finance platforms, including the REYNOLDSYSTEM from Reynolds and Reynolds. BuyerID is also available directly through First Advantage CREDCO via its CREDCOServices.com platform.

Ad Loading...


“We are pleased to work with First Advantage CREDCO to help protect our dealer customers from fraud”, said Christopher Morris, senior director of F&I services at Reynolds and Reynolds. “Integrating BuyerID into the Reynolds CreditMaster platform has proven to be a convenient and effective solution for protecting dealership profits.”


According to the FBI, identity theft is considered the fastest growing crime in the United States. Automotive dealers, which have become prime targets, are now more motivated than ever to protect their dealerships from related fraud losses.


“As the threat of identity theft and resulting dealership losses continue to grow, so does the demand for identity verification solutions,” said Eric J. Rumsey, president of First Advantage CREDCO. “BuyerID offers a solution that helps protect dealers from identity theft throughout the purchase cycle, and one that’s easily integrated into their F&I processes.”


The complete BuyerID suite includes BuyerID Alert, BuyerID Index, BuyerID Advanced and BuyerID Check.


Topics:F&I

More F&I

Headshot mockup thumbnail.
F&I•October 1, 2026

Modern Technology Objection Handling

In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.

Read More →
man standing in front of podium
F&I•by Lauren Lawrence•October 1, 2026

Consistency at Scale: Driving F&I Performance

With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.

Read More →
Insurance contract signature page with black inkpen on top
F&I•by Hannah Mitchell•September 22, 2026

Gitty Up on GAP

The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?

Read More →
Ad Loading...
Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Sponsored•September 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&I•September 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&I•by Hannah Mitchell•August 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
Ad Loading...
man with white hair and glasses delivering a speech standing next to a podium
F&I•by Lauren Lawrence•August 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&I•by Justin B. Gasman•August 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&I•by John Tabar•August 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
Ad Loading...
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →