Ford, GM Target Cost Cuts
Ford tries to reverse losses while GM looks to further strengthen position.

GM CEO Mary Barra says there are no plans to cut prices on its EVs, such as the Cadillac Lyric, to keep up with Tesla's price cuts.
IMAGE: General Motors
Detroit-area competitors Ford and General Motors are enacting parallel cost cuts as industry supply issues persist and a recession appears imminent, but GM is doing so from a stronger position.
Ford, smarting from a $2 billion net profit loss last year, will adjust supply-chain management, product development and manufacturing; do some white-collar layoffs and cut executive bonuses; and trim manufacturing and warranty expenses.
The carmaker said about half its profit loss resulted from lower production and lost sales, the other half from operational expenses. The chip supply shortage was a particular drain. It plans to redesign cars’ innerworkings in order to use more readily available chips.
Meanwhile, GM, despite seeing higher profits in the fourth quarter, a record $14.5 billion operating profit for the full year, and predicting stronger-than-expected 2023 earnings, plans $2 billion in automotive operations cost cuts this year and next.
To meet that target, it plans in part to make employment reductions through attrition.
GM’s strong fourth quarter resulted from the prices of the higher-margin models it focused on, and on greater sales volume in North America, both outweighing its higher costs.
LEARN MORE: GM and Ford CEOs on Heightened Watch for Recession
Originally posted on Auto Dealer Today
More Showroom

California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →