Ford Pushes Dealers to Rebound from Recent Low Sales
Ford dealers are expected to increase retail sales by as much as 15 percent within two years. Executives with Ford Division said this is a realistic target given the auto manufacturer´s six new or updated vehicles and agressive advertising.
Ford dealers are expected to increase retail sales by as much as 15 percent within two years. Executives with Ford Division said this is a realistic target given the auto manufacturer´s six new or updated vehicles and agressive advertising.
While some dealers find this to be a manageable goal, others are uncertain it will be attainable, reported Automotive News. From 1999 to 2003, Ford Division´s U.S. sales have dropped 15.5 percent.
Bob Jorgensen, president of Kistler Ford in Toledo, Ohio, told the paper he has confidence in his business and said sales are already up 10-15 percent in the last four months.
He told Automotive News his dealership´s increased sales are attributed to the Five Hundred sedan and Freestyle sport wagon as well as the updated Mustang and F-series Super Duty pickup.
Ford sold 2,886,575 cars and trucks in the United States in 2003.
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