Ford Reports Sluggish EV Adoption
Company delays production targets for electric vehicle unit.

Despite overall Q2 profitability, Ford's Model e unit saw an operating loss of $1.8 billion.
IMAGE: Julissa Helmuth, Pexels
Because of sluggish adoption rates, Ford Motor has announced that it will delay its production targets for electric vehicles, reported CNBC.
Ford's goal to produce 600,000 electric vehicles per year has been pushed back to 2024, after it initially estimated it would meet that target by the end of this year. The automaker is no longer confident it will reach its goal of producing over two million cars annually by the end of 2026, CNBC reported.
CFO John Lawler noted in the automaker’s second-quarter earnings results that the transition to EVs is “happening” but may “take a little longer” and “be slower than the industry expected.”
Lawler stressed that Ford remains committed to its EV investment plan and profitability target for its EV unit. He said Ford has not changed its target of achieving an 8% operating margin for its EV business and will continue its current level of capital spending on it.
CEO Jim Farley suggested in a statement to CNBC that a slower increase in EV production could be advantageous for the company.
Despite Ford's overall profitability during the second quarter, the Model e unit suffered an operating loss of $1.8 billion, according to the earnings call.
Originally posted on Auto Dealer Today
More Showroom

Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →