Ford Trumpets F-150 Sales
Says the truck lineup is still tops in the U.S., emphasizes its focus on nonelectric models.
In September, Ford said it planned to double hybrid F-150 production this year as it planned to slow electric truck output.
IMAGE: Ford
Ford says its F-Series trucks were the top truck seller in the country for the 47th year in a row at more than 700,000 units in 2023.
The Dearborn, Mich.-based automaker said the series remained the best-selling vehicle, truck and nontruck, for the 42nd consecutive year.
It said the line’s PowerBoost Hybrid was the best-selling full-size hybrid truck in the U.S.
The company’s U.S. sales director, Robert Kaffl, emphasized in a press release on the showings that it’s “excited to begin production of the new 2024 gas and hybrid F-150 models early in the year.”
He seemed to bury “electric” in that statement. Electric-vehicle sales have proved slower to take off than Ford and other legacy automakers had expected and planned for.
In September, Ford said it planned to double hybrid F-150 production this year. The following month, it said it would slow production at the plant where it makes the electric F-150 Lightning.
“Our unwavering focus on growth across gas, hybrid, and electric models in 2024 reflects our promise to offer a truck for every customer – one that fits seamlessly into their lifestyle,” Kaffl said, noticeably including electric at the end of the list.
Originally posted on Auto Dealer Today
More Showroom
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →