FI showroom red and grey logo
MenuMENU
SearchSEARCH

FreeWire Preferred Vendor of Ford Minority Dealership Group

Starts relationship as group's EV-charging provider.

April 21, 2023
FreeWire Preferred Vendor of Ford Minority Dealership Group

FreeWire’s battery-integrated Boost ChargerTM delivers fast charging (200 kW) without the need for costly grid upgrades.

IMAGE: Pixabay/LeeRosario

2 min to read


 

The Ford Minority Dealership Association selected FreeWire as its preferred electric vehicle charger vendor in a partnership designed to help dealerships meet the demands of Ford's Model E program.

The Ford MDA works to give minority-owned Ford dealerships a more united voice within Ford Motor Co., creating customized resources to help its nearly 200 members. 

Ad Loading...

“FreeWire’s Boost Charger offers a flexible solution for ultrafast EV charging,” said A.V. Fleming of Ford MDA. “With the availability of Ford’s Mach-E, the F-150 Lighting, and E-Transit models, dealerships are in need of charging solutions that can be deployed quickly. FreeWire offers a solution that addresses EV demand.”

Battery-Integrated Charging Solution

FreeWire’s battery-integrated Boost Charger delivers ultrafast charging (200 kW) without the need for costly and time-consuming grid upgrades, which can take months to years. Boost Charger can be deployed in a matter of days. 

FreeWire’s technology is compatible with existing 240 or 208 V power, can be easily installed, and is flexible. If a dealership moves, the charger can easily be moved with it. The integrated design of Boost Charger results in a five times smaller footprint compared to traditional fast chargers. 

“Our partnership with the Ford MDA will help dealerships comply with Ford’s requirements at a lower cost with less hassle,” said Ethan Sprague, SVP of Sales, Marketing, and Public Policy at FreeWire. “As sales of new EVs grow exponentially year over year, FreeWire’s technology is a value add for dealerships who need fast chargers that can be deployed quickly to address demand.”

Ad Loading...

Meeting Ford Model-E Program Requirements

The FreeWire charging solution offers benefits beyond speedy deployment and low energy usage. One major advantage is that it meets all of the Ford Model-E Program requirements, which are rigorous standards for electric-vehicle charging infrastructure in terms of compatibility, functionality, and reliability. 

If you have any questions, reach out to the FreeWire team at ford-program@freewiretech.com.

Originally posted on Auto Dealer Today

More Showroom

outside shot of two trucks in front of a body of water with a cloudy sky
Showroomby Lauren LawrenceJuly 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Twilight of white hybrid car.
Showroomby Lauren LawrenceJuly 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroomby Hannah MitchellJuly 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Ad Loading...
Photo of parked cars of various types for sale on a lot
Showroomby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroomby Lauren LawrenceJuly 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Ad Loading...
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Ad Loading...
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →