MENU
SEARCHGeneral Motors Corp. will begin a "March Madness" promotion tied to the NCAA basketball tournament, which will offer buyers up to $1,500 per vehicle on top of existing rebates and other incentives to sell cars and trucks that have been sitting on dealer lots for at least three months, according to The Detroit News.
General Motors Corp. will begin a "March Madness" promotion tied to the NCAA basketball tournament, which will offer buyers up to $1,500 per vehicle on top of existing rebates and other incentives to sell cars and trucks that have been sitting on dealer lots for at least three months, according to The Detroit News.
The promotion, which will run from March 16 through April 4, is designed to give GM sales a boost and clear out older inventory from the 2005 and 2006 model years.
For most vehicles, the offer is $500 or $1,000 in addition to rebates or GM's employee discount. The discount is $1,500 on Chevrolet Silverado and GMC Sierra extended cab pickups. In addition, GM will be sending dealers special $250 coupons to help them close sales.
GM said the deal doesn't represent a step backward as it tries to scale back rebates and sell vehicles at a more realistic price, according to the report. The automaker said in January it is cutting the prices on about 80 percent of its cars and trucks as part of the new strategy.
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →
It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
Read More →
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →