General Motors Corp. is expected Jan. 3 to replace its zero percent finance deals with an
offer to customers of $2,002 toward the purchase of a new vehicle, according to a Detroit News story by Mark Truby and Susan Carney.
GM Rolling Out $2,002 Rebate to Replace Zero Percent Interest Financing
by Staff
January 3, 20021 min to read
Television advertisements that aired in Chicago on Tuesday -- two days earlier than they were supposed to, according to GM -- revealed the
company's plans.
The commercials touted rebates on cars and trucks that customers "actually want to buy," using an oft-repeated phrase from GM's new product manager Bob Lutz.
GM spokesman Brian Akre declined to comment Jan. 2 but said to expect an announcement on the morning of Jan. 3. The Wall Street Journal also quoted people familiar with GM's plans as saying GM would announce the $2,002 rebates on Jan. 3.
The new incentive program is expected to cost the automaker less than the zero percent interest loans it offered to counter fears that business would lag after the Sept. 11 terrorist attacks on the United States.
Ford Motor Co. and DaimlerChrysler AG followed suit on the zero percent financing program because of its popularity with consumers. Their financing offers are slated to expire in the next two weeks.
Topics:F&I
More F&I
Sponsored•May 8, 2026
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →
How AI Will Drive the Next Wave of Innovation in Finance & Insurance
It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
Read More →
Control in Sales Is an Illusion
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Curb The Confusion
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
There Is Always one More Product
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →