FI showroom red and grey logo
MenuMENU
SearchSEARCH

GM to Launch Online Shopping Portal for Low-Mileage Used Cars

General Motors' decision to open up its remarketing channel to consumers through an online car-buying portal may give dealers pause, but officials said the move is designed to help GM dealers compete with third-party sites that are disrupting the used-car market.

by Eric Gandarilla
January 14, 2016
GM to Launch Online Shopping Portal for Low-Mileage Used Cars

 

2 min to read


DETROIT — A surplus of low-mileage used vehicle will soon be hitting the market, and they’re going to be coming from General Motors. Set to launch in February, GM’s new Factory Pre-Owned Collection website will offer consumers more than 30,000 used cars with less than 37,000 miles on the odometer.

The automaker’s decision to open up its remarketing channel to consumers through an online portal that will take advantage of its Shop-Click-Drive car-buying service may give dealers pause, but GM spokesperson Ryndee Carney said the move is designed to help GM dealers compete with third-party sites that are disrupting the used-car market.

Ad Loading...

“The benefit for dealers is that it will help them achieve incremental used-car sales by having access to ‘virtual’ inventory they do not have to floorplan nor advertise/market, as well as allow them to engage with customers whom they would not normally see in their showrooms ...,” Carney said in a statement emailed to F&I and Showroom. She added that participating dealers will also have the opportunity to sell F&I products on vehicles sold through the portal, as well as benefit from warranty and customer-paid repairs performed by their service departments.

According to GM, customers will be able to purchase a vehicle in three steps: They first select a vehicle, then choose a dealer from which to take delivery of the vehicle, and then reserve the vehicle through Shop-Click-Drive. The purchase, however, won’t be completed until the customer visits their selected dealership to complete the paperwork and take delivery.

“Technology and consumer demands are disrupting the used-car marketplace, and GM is leading the way in transforming the way used cars are sold,” said Alan Batey, president of GM North America, in a company press release.

The website’s inventory will consist of GM company-owned, off-rental and off-lease vehicles. Consumers will be able to compare the suggested prices with what others in the area have paid through the Kelley Blue Book Fair Market Range. They will also have access to Carfax Vehicle History Reports.

This service comes at a time when new-vehicle sales numbers are at an all-time high, peaking last year after several years of progressive growth at a record-breaking 17.5 million units. The move also comes at a time when a tidal wave of off-lease vehicles are expected to hit the market — another reason for GM’s decision, Carney said..

Ad Loading...

“The Factory Pre-Owned Collection is another way that we can help manage residual values of our vehicles, including an anticipated increase in vehicles coming off-lease in the next few years,” Carney said.

More F&I

Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Ad Loading...
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →