MENU
SEARCHGeneral Motors, Mercedes-Benz and Volkswagen have committed millions of dollars to showroom makeovers and facility updates to capture market share on both U.S. coasts.
Manufacturers like General Motors, Mercedes-Benz and Volkswagen are spending millions of dollars to attract younger buyers and improve storefronts on both coasts of the United States.
GM will spend $200 million to update showrooms— as well as relocate or close some — in California, New York and New Jersey, The Detroit News reports. The effort is intended to grow sales and win market share in those markets.
According to Bloomberg, Mercedes-Benz and its dealers are completing a $1.6 million makeover. Three hundred of the manufacturer’s 350 U.S. dealers will spend as much as $1.4 billion to update their facilities — with the manufacturer contributing $250 million to those projects. Mercedes aims to increase sales by more than 10 percent this year, officials said.
On May 10, Open Road Volkswagen Manhattan in New York opened its doors. The dealership signifies Audi and Volkswagen’s largest investment in a dealership real estate project, and it is part of the company’s strategy to expand operations in the U.S. Volkswagen and Audi have contributed $135 million to build the 6-story, 132,500 square foot facility.
Additionally, the Volkswagen Group is committing $5 billion in North America over the next three years to further strengthen its portfolio and presence in the market.
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →
Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.
Read More →
EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.
Read More →
In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.
Read More →
‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.
Read More →
It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.
Read More →
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →