The existing auto-focused sales force from Hearst Magazines’ 21 brands will move under the umbrella of Hearst Autos. The division will develop and execute 360-degree programs incorporating print, digital, video, social, custom content, events, and in-market advertising.
by Staff
May 30, 2017
2 min to read
Heart Magazines has consolidated operations and announced personnel changes within its Hearst Autos division. Photo by Leonard J. DeFrancisci
NEW YORK — Hearst Magazines announced its Hearst Autos division will house the automotive sales and marketing functions for the company’s print and digital portfolio of brands.
Felix DiFilippo, publisher and chief revenue officer of Car and Driver and Road & Track, adds the title of senior vice president, integrated sales, automotive for Hearst Autos. Jill Meenaghan, previously associate publisher and group marketing director of the Hearst Men’s Group, has been named chief marketing officer of Hearst Autos. The announcement was made by Hearst Magazines President of Marketing and Publishing Director Michael Clinton and Hearst Autos President Nick Matarazzo.
Ad Loading...
The existing auto-focused sales force from Hearst Magazines’ 21 brands will move under the umbrella of Hearst Autos. The division, which continues to grow its team, will develop and execute 360-degree programs incorporating print, digital, video, social, custom content, events, and in-market advertising.
“This is a time of dynamic growth for Hearst Autos,” said Clinton. “We are leveraging our expertise in every aspect of the auto-buying experience with the power of data and Hearst’s portfolio of brands to drive holistic advertising and marketing solutions for our partners.”
With synergistic brands that address the key business-to-business and business-to-consumer audiences of automotive manufacturers, dealers, and car buyers, Hearst Autos encompasses the entire path to purchase, providing engaging content, powerful data, consumer insights and comprehensive marketing solutions across all tiers of the auto ecosystem.
“Hearst Autos leads the market with three distinct advertising-sales strategies led by Felix, Jason and James that span the entire auto spectrum, from initial inspiration to purchase,” Matarazzo said. “And Jill’s creative approach and cross-platform marketing experience across all of these tiers is a tremendous asset for us and our clients. Together, this team will drive Hearst Autos’ innovation and our leadership position in a competitive marketplace.”
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
