CLEARWATER, Fla. — Sales, service, and marketing solutions provider AutoLoop LLC announced its equity mining tools, Quote and Quote Express, have been approved by American Honda Motor Co. for use in the company’s Retention Equals Advanced Data Sharing program.

Using automation and current incentives, the advanced equity mining and quote-generation solutions deliver personalized equity offers to both sales and service customers. In addition, Quote and Quote Express work to capture potential upgrades by matching those prospective customers with a new Honda from the dealer’s current inventory, all according to the announcement.

“Since the READS program equips dealers with seamless access to electronic data for the most accurate information, Quote and Quote Express are the ideal partner solutions to capitalize on that data,” said Mike Sowers, vice president of OEM development for AutoLoop. “Our tools automatically capture customer attention at key points in the ownership cycle — such as during service visits and lower payment opportunities — to show just how affordable a new Honda really is while effectively engaging them in the upgrade process.”

Quote was designed to provide both automated and on-demand features to maximize sales opportunities and minimize dealer cost. Quote Express, a “set it and forget it” equity mining tool, gives dealers another, simpler option: a turnkey solution that drives sales while also reducing costs, Sowers said.

“Simply put, Quote and Quote Express are designed to help ensure dealers reach prospects before those potential buyers ever reach out to competitors,” he added. “And the available multichannel marketing capabilities built into both tools further increase reach and response rates by merging email with direct mail campaigns and providing multiple timing or delivery options.”