FI showroom red and grey logo
MenuMENU
SearchSEARCH

Hyundai, Kia and Subaru Report Sales Jump

Improved inventory levels and higher retailing cited for the sales boost.

March 1, 2023
Hyundai, Kia and Subaru Report Sales Jump

Many automakers report  increased sales as February sales numbers roll in.

Credit:

Antoni Shkraba

2 min to read


February marked the seventh consecutive month that U.S. sales grew for Hyundai, Kia and Subaru, with improved inventory and higher retailing cited for the sales boost.

Not all automakers shared the same tale. Toyota Motor Corp. saw sales volume drop for the second month in a row because of constrained supplies.

Ad Loading...

February sales slipped 2.4% at Toyota Motor, with volume off 3.6% for the Toyota division but rising 6.1% for Lexus, after 12 consecutive monthly declines for the luxury brand.

The Japanese automaker’s top sellers posted mixed results in February.

  • Camry, up 55%

  • Corolla, up 7.7%

  • RAV4, down 13%

  • 4Runner, down 50%

  • Highlander, down 18%

  • Tundra and Tacoma, up 20%

Toyota reported 132,181 cars and lights trucks in U.S. dealer inventory, at ports or in transit at the close of February. That's up slightly from 130,315 at the end of January and 110,674 in 2021.

Hyundai deliveries rose 8.8% to a record 57,044 for February. Retail sales rose 1% to 52,932, and fleet comprised 7% of overall volume.

Ad Loading...

Hyundai closed February with 54,156 vehicles in U.S. inventory, up 20% from 45,158 at the close of January and 190% from 18,621 in 2022.

Kia also saw record volumes in February. The automaker reported a 24% increase in sales volume at 60,859. It saw major gains for the Forte, Sportage, Sorento, Telluride and Carnival models.

Subaru’s February volume rose 2.1%,  while Mazda deliveries rose 8.8% in February, marking the company’s fifth consecutive monthly increase. Mazda reported a 20-day supply of vehicles, or 24,215 cars and light trucks.

Genesis also set a February sales record, with U.S. sales increasing 21% to 4,208, including higher crossover and GV60 electric crossover deliveries.

U.S. light-vehicle sales are forecasted to rise 3.9% to 7.2% in February, according to analysis by J.D. Power-LMC Automotive, Cox Automotive, TrueCar and S&P Global Mobility. The analysts predict higher fleet deliveries will offset flatter retail volume.

Ad Loading...

J.D. Power expects February fleet shipments to hit 209,200, a 54% year-over-year increase, J.D. Power estimates. The analyst predicts fleet sales will represent 19% of total light-vehicle volume.  

Honda Motor Co., Ford Motor Co. and Volvo will report results later this week. The remaining automakers report U.S. sales quarterly.

Originally posted on Auto Dealer Today

More Showroom

Twilight of white hybrid car.
Showroomby Lauren LawrenceJuly 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroomby Hannah MitchellJuly 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Photo of parked cars of various types for sale on a lot
Showroomby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
Ad Loading...
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroomby Lauren LawrenceJuly 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Ad Loading...
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Ad Loading...
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →