MENU
SEARCH
The International Automotive Remarketers Alliance (IARA) has recognized Larry Brasher, president of Brasher’s Auto Auctions, and Jim Yates, remarketing director for Nissan Motor Acceptance Corp., as the recipients of its first-ever Special Recognition Awards.
The IARA Special Recognition Award is designed to recognize industry leaders who transcend normal working duties to serve their communities in significant and meaningful ways.
Brasher has been an active member of the auction industry since the 1970s. He has held many leadership positions, including president of the National Auto Auction Association, and is a founding member of ServNet. Brasher was also instrumental in creating the Auto Auction Services Corp., and served as the company’s first president.
Brasher is the owner of the Sacramento Auto Auction, Northwest Auto Auction, Cascade Auto Auction, and a co-owner of the Reno Auto Auction. In March 2003, Brasher and his wife Anne left to serve a two-year mission for the Church of Jesus Christ of Latter-day Saints. After spending six months in Kiev, Ukraine, they are currently serving in Vladivostok, Russia. In the early 1970s, Brasher spent two-and-a-half years as a missionary for the LDS Church in Finland.
The other recipient of the IARA Special Recognition Award was Jim Yates, who, in addition to managing the vehicle remarketing activities for Nissan Motor Acceptance Corp., in Torrance, Calif., has been actively involved with the Ethel Percy Andrus Gerontology Center of the University of Southern California.
The Andrus Gerontology Center is an organization dedicated to understanding aging and preparing professionals to work in an aging society. Last year, Yates chaired an event that raised more than $100,000 for the study of neurodegenerative diseases. His commitment to the Center has earned him a seat on the Center’s Board of Councilors. According to the dean of the Andrus Gerontology Center, “The faculty, staff, students, and myself, hold Jim in the highest regard for the ways in which he has benefited the organization.”
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →
It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
Read More →
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →