iMotors To Focus Marketing & Operational Activity To Accelerate Profitability
iMotors, the direct-seller of certified used vehicles, on March 23 announced the restructuring of its operations to focus future investments in top-producing markets.
"Our team has made remarkable progress expanding our business across the country," said Lloyd Ward, CEO of iMotors. "We are now focusing on earning a return on these investments. With this restructuring, iMotors is well-positioned to accelerate the path to profitability through highly-targeted, more efficient customer acquisition activity."
Going forward, iMotors will focus on serving the west coast and other select markets. The company will reduce its workforce by approximately 30 percent as a result of these changes.
About iMotors
iMotors is a direct-seller of certified used vehicles. Customers choose the 1-5 year old vehicle they want online or via toll free number.
iMotors locates, buys and ships it to one of their three state-of-the-art factories where the vehicle is inspected, reconditioned, tested and certified before delivery to the customer at a DMV-licensed iMotors Delivery Center.
A privately held company, iMotors is backed by a group of investors including Global Retail Partners, Oak Investment Partners, Vulcan Ventures, Trinity Ventures, and others. For additional information, visit www.imotors.com or call 888-IMOTORS (888-466-8677).
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