FI showroom red and grey logo
MenuMENU
SearchSEARCH

Interest-Free Deals Limit Auto Sales Declines in September

by Staff
October 3, 2001
3 min to read


In a critical test of American consumer mood following the Sept. 11 terrorist attacks on the U.S., car and light-truck sales fell in September. But sales were down less than most auto-industry officials had expected as buyers snapped up interest-free deals rolled out by Detroit's Big Three late in the month, according to a Wall Street Journal story by Sholnn Freeman.


Overall, U.S. car and light-truck sales totaled

Ad Loading...

1.3 million vehicles last month, down 8.7 percent from last year's record-setting performance. The latest results translated to a seasonally adjusted annual selling rate of 15.9 million vehicles, down from an 18 million rate a year earlier.


"We see some evidence that commercial life in the U.S. is returning to more normal circumstances," said Paul Taylor, chief economist for the National Automobile Dealers Association (NADA), noting that the zero-percent financing helped. Sales in the Northeast U.S. were hurt more than in other regions, according to reports from J.D. Power & Associates.


General Motors Corp. said its car and light-truck sales in September fell 2.9 percent

from a year earlier, as sales in the last 10 days of the month rebounded from a steep falloff right after the deadly terrorist hijackings.


Ford Motor Co., which quickly matched GM's 0-percent finance deals, said sales fell 9.6 percent last month, but a spokesman noted that sales to individual consumers were down only about 2 percent to 3 percent in most regions of the country except the New York area, where consumer demand was off about 9 percent.

Ad Loading...


Chrysler sales fell a precipitous 28 percent, in part because of unusually high sales a

year ago of its minivan models, and the fact that the company was late in matching GM and Ford's latest zero percent interest offers; Chrysler waited until Sept. 22 to jump on the interest-free bandwagon.


Some Asian and European automakers, including Germany's BMW AG and South Korea's Hyundai Motor Co., boosted sales from a year earlier even without discounts to match GM or Ford's

plans. Overall, BMW's sales were up 8.7 percent on a daily-selling-rate basis to a new record in September, although the increase was the smallest seen this year.


Some foreign rivals are moving to match the discounts. Toyota Motor Corp., which reported a 4.2 percent sales drop, said it was offering a national program with interest-free deals on some models, including its Tundra full-size pickup truck, a growing threat to Detroit's

Ad Loading...

profitable truck business.


Results from Asian and European automakers in the U.S. market were a mixed bag. Sales by Japan's Honda Motor Co. declined 3.8 percent from the same month last year. Germany's Volkswagen AG reported U.S. sales fell 15 percent. Sales at Hyundai Motor Co. jumped 50 percent on a daily-selling-rate basis, mainly due to the Korean automaker's continued expansion of its vehicle lineup, according to industry analysts.

Topics:F&I

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →