FI showroom red and grey logo
MenuMENU
SearchSEARCH

Iraq War Veteran Wins Nexen Car Giveaway

U.S. Marine Corps veteran and Purple Heart recipient Steven Diaz was awarded a 2018 Dodge Challenger R/T on live TV as part of Nexen Tires’ ‘American Muscle for American Heroes’ campaign.

December 20, 2018
Iraq War Veteran Wins Nexen Car Giveaway

Nexen Tire partnered with carbuilder Kenny Pfitzer of Zero to 60 Designs to customize a 2018 Dodge Challenger R/T for Iraq War veteran Steven Diaz, which he accepted live on “Fox & Friends” on Fox News.

Photo courtesy Nexen Tire

2 min to read


DIAMOND BAR, Calif. — Nexen Tire America Inc., announced Marine Cpl. Steven Diaz (ret.) is the recipient for the American Muscle for American Heroes Nexen Tire Dodge Challenger R/T. Nexen Tire partnered with the highly respected Purple Heart Foundation to help select a well-deserving Purple Heart recipient to receive a custom-built 2018 Dodge Challenger R/T 392 Scat Pack.

Diaz was selected by representatives from Nexen and the Purple Heart Foundation from thousands of nominations from across the country. Many of these submissions, which included incredible stories of heroism, patriotism and courage were posted to social media. The campaign was designed to honor a well-deserving veteran who was awarded the Purple Heart Medal after being wounded in combat.

Ad Loading...

While searching for and clearing improvised explosive devices in Iraq in 2005, Diaz was severely wounded by an IED explosion. The force of the explosion and flying shrapnel caused several life-threatening injuries throughout his body including the loss of sight in his left eye. Today, Diaz suffers from the effects of traumatic brain injury, post-traumatic stress, and a seizure disorder. Dedicated to helping other veterans suffering from similar injuries, Diaz co-founded Hidden Wounds, an organization that helps “heroes battle the invisible war at home.” He is currently serving as the organization’s chief operating officer and Project Josiah program manager.

“I am extremely honored to be selected by Nexen Tire and the Purple Heart Foundation as the recipient of the Nexen Tire Dodge Challenger R/T. This is an incredible vehicle and program that has helped bring important attention to the thousands of combat-wounded veterans across the country who are still suffering from the effects of their injuries,” said Diaz. “I would like to thank Nexen Tire, the Purple Heart organizations and everyone else who came together to make this possible, and I am looking forward to using the Challenger to continue helping my fellow wounded veterans.”

“The American Muscle for American Heroes program has been a tremendous platform to help raise awareness for combat wounded veterans and the Purple Heart Foundation,” said Kyle Roberts, senior director of marketing for Nexen Tire America. “I would like to congratulate Steven for being named the recipient of the Nexen Tire Dodge Challenger R/T and thank him for his incredible sacrifice while serving our nation. These partnerships help companies like Nexen Tire show their immense gratitude for our men and women in uniform.”

Topics:Showroom

Originally posted on Auto Dealer Today

More Showroom

Photo of the back of an electric Mercedes
Showroomby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Ad Loading...
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →
Ad Loading...
Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Ad Loading...
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →